The Massachusetts Department of Public Health has initiated the Take the First Step campaign to
support residents in stopping the use of tobacco and nicotine products.
The Take the First Step
campaign provides the necessary resources to aid people in leading a healthier lifestyle. The program
provides free coaching support by phone, text, and online accessibility. Participants receive personalized
plans that specifically target their goals. Participants are taught stress management tactics, methods to
curb cravings, and mitigation strategies if relapse occurs.
To receive services, call 1-800-QUIT-NOW or